Welcome
First messages after sign-up to introduce the brand and point to the next step.
Email automation
The right message at the right moment
We design automation workflows, email marketing and lead scoring connected to your CRM, guiding every contact from first interest through to the sale.
Workflows
Automations for every stage
Each workflow is designed around how contacts actually behave and is connected to your CRM and sales team.
Interest-based nurturing
Content tailored to the topics and products each contact has looked at.
Abandoned basket
Reminders and help to complete purchases started in online shops.
Re-engagement
Messages for customers and contacts who have not engaged for a while.
Customer onboarding
Guidance through the first steps after a purchase or sign-up.
Lead scoring
Scores based on profile and behaviour, with an alert to sales at the right moment.
Approach
From contact to sale without manual tasks
Automation isn't about sending more emails. It's about sending each contact the message they need based on what they have done.
- 01Segmentation
Dynamic lists by profile, interest, stage and behaviour.
- 02Personalisation
Content and offers tailored to each segment and moment.
- 03Scoring
Scoring criteria agreed with sales to prioritise contacts.
- 04Alignment with sales
Alerts, tasks and information handed over to the CRM.
Comparison
Mass mailings versus automation
| Mass mailing | Automation | |
|---|---|---|
| Recipients | The entire database | Segments defined by profile and behaviour |
| Send timing | A date set by the company | When the contact takes an action |
| Content | The same for everyone | Tailored to interests and stage |
| Link to sales | None | Scoring and alerts in the CRM |
| Measurement | Opens and clicks | Opportunities, sales and revenue by workflow |
Scope
What the service includes
- Audit of your database and mailings
- Workflow map by customer stage
- Set-up in your automation platform
- Email copywriting and design
- Lead scoring model agreed with sales
- CRM integration
- Deliverability review and domain authentication
- Results report by workflow
Process
From database to first live workflow
- Weeks 1–2
Audit
Database quality, consents, deliverability and current mailings.
- Weeks 2–3
Workflow design
Customer stages, triggers, content and scoring criteria.
- Weeks 3–6
Implementation
Set-up, CRM integration, testing and phased activation.
- Ongoing
Optimisation
Subject line and content tests, scoring adjustments and new workflows.
Pricing
Email automation pricing
Guide prices to get started. We tailor the proposal to your starting point and your goals.
Essential workflows
From
€1,800
Welcome, recovery and contact follow-up workflows, ready to go.
- Workflow design
- Templates
- Go-live
Most popular
Email marketing
From
€1,200 /month
Campaigns, segmentation and optimisation every month.
- Monthly campaigns
- Segmentation
- Monthly report
Automation and CRM
From
€3,000
Email, CRM and lead scoring connected in a single system.
- CRM integration
- Lead scoring
- Sales sequences
Prices exclude VAT. The final budget depends on the scope of each project. See all plans
Frequently asked questions
Email automation
Which automation platform do you use?
We work with the client's platform, such as HubSpot, Salesforce, ActiveCampaign or Brevo, and recommend one if there isn't one yet.
Can we use our existing database?
Yes, provided the contacts have consented to receive communications. The initial audit checks this.
How do you keep emails out of spam?
With domain authentication (SPF, DKIM and DMARC), clean lists, relevant content and an appropriate sending cadence.
What is lead scoring?
It is a system that scores each contact based on their profile and activity, so sales can attend first to those most likely to buy.
Proposal
Turn your database into opportunities
We review your contacts and mailings, and propose the workflows with the greatest impact.