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Analytics and CRO

Reliable data to convert more from the same traffic

We set up measurement you can trust, connect your business data and run continuous experiments to improve your website's conversion rate.

Request an audit See the funnel
A/B test · Product pageRunning
A · Control 2.1%Conversion rate
Winner B · Variant 3.0%Conversion rate
Visitors18,240
Uplift+43%
Confidence96%
Illustrative data
What we do

Measure properly before optimising

Without reliable measurement, any optimisation rests on assumptions. We always start with the data.

Measurement and tagging

GA4, business events and server-side tagging set up and documented.

  • Measurement plan
  • Consent Mode

Attribution

CRM sales and opportunities linked to every acquisition channel.

  • Offline conversions
  • Attribution models

Dashboards

Dashboards with the metrics management actually uses, updated automatically.

  • Looker Studio
  • Business metrics

CRO and experimentation

Data-led hypotheses, A/B tests and improvements to key pages.

  • Behaviour analysis
  • A/B testing
Assessment

Where sales are being lost

Funnel analysis pinpoints the step with the highest drop-off, which is where an improvement has the most impact. Example from an online shop.

Online shop · 30 daysIllustrative data
Sessions100,000
View at least one product46,000
Add to basket7,800
Begin checkout3,900
Complete purchase2,100

In this example, the biggest loss happens between viewing a product and adding it to the basket: that is the first point to optimise.

Data architecture

Four layers to trust your data

Each layer solves a common problem: incomplete data, legal non-compliance, disconnected channels or reports nobody reads.

  • 01Collection

    GA4 and server-side tagging to measure accurately even when the browser blocks scripts.

  • 02Consent

    GDPR-compliant cookie management and Consent Mode.

  • 03Integration

    CRM, advertising platforms and sales connected in a single model.

  • 04Visualisation

    Dashboards with a few well-defined, up-to-date metrics.

Scope

What the service includes

  • Audit of your current measurement
  • Measurement plan with business events
  • GA4 and server-side tagging set-up
  • Consent management
  • Integration with CRM and ad platforms
  • Management dashboards
  • Funnel and behaviour analysis
  • A/B testing programme
Process

From audit to continuous improvement

  1. Weeks 1–2

    Audit

    Review of tags, events, consent, integrations and data quality.

  2. Weeks 2–5

    Implementation

    Measurement plan, technical set-up, integrations and dashboards.

  3. From month 2

    Analysis

    Funnel, behaviour and hypotheses prioritised by expected impact.

  4. Ongoing

    Experimentation

    A/B tests, rollout of winning variants and new improvement cycles.

Pricing

Analytics and CRO pricing

Guide prices to get started. We tailor the proposal to your starting point and your goals.

Measurement
From
€1,500
Project · 3 weeks

GA4, conversions and server-side tracking set up properly.

  • Measurement plan
  • Conversions
  • Server-side tracking
Request a proposal
Most popular
CRO programme
From
€1,900 /month
Continuous improvement

Tests and improvements that turn more visits into customers.

  • Funnel analysis
  • A/B tests
  • Monthly report
Request a proposal
Dashboard
From
€2,000
Project · 3–4 weeks

Marketing and sales data in a single dashboard.

  • Connected sources
  • Business metrics
  • Automatic updates
Request a proposal

Prices exclude VAT. The final budget depends on the scope of each project. See all plans

Frequently asked questions

Analytics and CRO

What is server-side tagging?
It is a measurement method in which data passes through your own server before being sent to analytics and advertising tools, improving accuracy and control over the information.
How much traffic do you need for A/B testing?
It depends on the conversion rate and the size of the improvement you want to detect. With low traffic, we prioritise higher-impact changes and other qualitative analysis methods.
Is it GDPR-compliant?
Yes. Measurement is configured to respect users' consent preferences, and the data collected and its purpose are documented.
Do you work with tools other than GA4?
Yes. We adapt to the client's tools and suggest alternatives when the project calls for it.
Audit

Do you trust your data?

We review your current measurement and tell you what is missing, what is surplus and what to fix first.

Request an audit