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Audiences and ABM

Campaigns aimed at the companies that can buy from you

We build the target account list, identify which accounts show buying intent and coordinate advertising, content and sales around that same market.

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Buying signal detection
Company in the marketAccount with an active signal
Method

From the total market to the accounts that matter

In B2B sales, the number of companies that fit a solution is limited. Focusing spend on that specific group reduces waste and improves the quality of opportunities.

See how it is activated in Paid Ads
  • 01List

    Defining the ideal customer and building the target market company by company.

  • 02Enrichment

    Size, sector, technology, location and key contacts for each account.

  • 03Signal

    Identifying the accounts that show buying intent at any given time.

  • 04Scale

    Coordinated activation across advertising, content and the sales team.

Account tiers

Three levels of personalisation

Not every account justifies the same effort. Each tier strikes a different balance between volume and personalisation.

Tier 1 · One-to-one

Strategic accounts

Messages, content and actions designed for each account and coordinated with the sales team.

25accounts (indicative)
Tier 2 · One-to-few

Account clusters

Campaigns by sector or shared challenge, with creative and case studies tailored to each cluster.

150accounts (indicative)
Tier 3 · One-to-many

Target market

Scalable campaigns across the whole list, with messages by segment and ongoing optimisation.

1,200accounts (indicative)

Reference volumes for a mid-sized B2B company. Each project defines its own.

Signals

What shows that an account is ready to buy

Funding rounds

Recent investment usually translates into hiring and new projects.

Hiring activity

Job openings in areas related to the problem your product solves.

Leadership changes

New leaders review their suppliers during their first few months.

Technology in use

Complementary or competing tools installed at the company.

Website visits

Repeat visits to pricing, case study or comparison pages.

Content engagement

Downloads, webinar attendance and campaign responses from several contacts at the same account.

Scope

What the service includes

  • Ideal customer profile defined together with sales
  • Building and enriching the account list
  • Classification by tier and buying committee
  • Set-up of buying signal sources
  • Synced audiences on LinkedIn, Google and Meta
  • Messaging and content by tier and segment
  • Alerts and tasks for the sales team
  • Engagement and pipeline report by account
Process

An ABM programme in four phases

Marketing and sales work from the same list and the same metrics from day one.

  1. Weeks 1–2

    Ideal customer and market

    Analysis of current customers and of won and lost opportunities, and definition of fit criteria.

  2. Weeks 2–4

    List and tiers

    Building the list, enrichment, tier classification and validation with sales.

  3. Weeks 4–6

    Activation

    Platform audiences, messaging by segment, content and alerts for the sales team.

  4. Ongoing

    Signals and optimisation

    Monthly list updates, tracking of engagement by account and adjustment of priorities.

Pricing

Audiences and ABM pricing

Indicative prices to get started. We tailor the proposal to your starting point and your goals.

Account list
From
€1,800
Project · 3 weeks

Selection and enrichment of target companies and contacts.

  • Ideal customer profile
  • Enriched data
  • Segments by priority
Request a proposal
Most popular
ABM programme
From
€2,900 /month
Target accounts

Ads and messaging aimed at your most valuable accounts.

  • LinkedIn and Meta audiences
  • Intent signals
  • Report by account
Request a proposal
Advanced ABM
From
€4,500 /month
Marketing and sales

A full programme coordinated with the sales team and the CRM.

  • Everything in the programme
  • CRM integration
  • Sales sequences
Request a proposal

Prices exclude VAT. Ad spend is not included and is paid directly to each platform. View all plans

Frequently asked questions

Audiences and ABM

What is Account Based Marketing?
It is a B2B strategy that focuses marketing and sales efforts on a defined list of companies, rather than targeting a broad audience and filtering contacts afterwards.
How large should the account list be?
It depends on the market and the average deal size. The usual approach is to combine a few dozen strategic accounts with several hundred or thousand accounts in scalable campaigns.
Where does the company data come from?
From the client's CRM, company databases and public signal sources. The sources and the legal basis for processing are documented to comply with the GDPR.
How is an ABM programme measured?
With account-level metrics: reach and engagement across the list, meetings, open opportunities, pipeline generated and close rate compared with accounts outside the programme.
Assessment

Find out how many companies truly fit your solution

We analyse your market and current customers, and show you the real size of your target market.

Request an assessment