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Social Media
Social media that builds your brand and drives business
Content strategy, editorial calendar, community management and social advertising, measured against the same business goals as every other channel.
Platforms
Each network with its own role in the strategy
Not every brand needs to be on every network. We choose platforms based on your audience, type of product and goals.
Brand image, product and community for consumer, retail and service brands.
- Reels and carousels
- Creator collaborations
Authority for the brand and its leadership, B2B lead generation and employer branding.
- Company page and profiles
- Documents and articles
TikTok
Reach and discovery through native video formats and trends.
- Short-form video
- UGC content
YouTube
Consideration content: demos, tutorials and video case studies.
- Long-form video and Shorts
- Search visibility
Planning
An editorial calendar with a purpose
Every post serves a content pillar and a goal: building awareness, earning trust or converting.
October · content plan
InstagramLinkedInTikTokBlog
MonTueWedThuFriSatSun
1Client story
2Product reel
3
4Guide articleSummary
5Behind the scenes
6Carousel
7
8Leadership view
9Testimonial
10Tutorial
11Comparison
12UGC reel
13
14
15Industry data
16CarouselTrend
17
18Case study
19Launch
20
21
22Webinar
23Q&A
24Product reel
25How-to guide
26Giveaway
27
28
Approach
Organic content and advertising, pulling the same way
| Organic content | Social ads | |
|---|---|---|
| Main goal | Community, trust and authority | Reach, lead generation and sales |
| Audience | Followers and their networks | Segmented and custom audiences |
| Formats | Posts, stories, video and articles | Creatives for each funnel stage |
| Measurement | Reach, engagement and growth | Cost per result and return |
| How they combine | The pieces that perform best organically… | …are amplified with paid media |
Scope
What the service includes
- Profile and competitor audit
- Strategy and content pillars
- Monthly editorial calendar
- Creative design and video editing
- Publishing and community management
- Social ads campaigns
- Creator collaborations
- Monthly performance report
Process
From analysis to an active community
- Weeks 1–2
Audit and strategy
Analysis of profiles, competitors and audience. Goals, platforms and pillars defined.
- Weeks 2–3
Editorial and visual line
Tone, formats, templates and a first approved content calendar.
- From week 4
Publishing and community
Production, publishing, community replies and amplification with social ads.
- Monthly
Analysis and adjustment
Results reviewed by pillar and format, and the next calendar adjusted.
Pricing
Social media pricing
Indicative starting prices. We tailor the proposal to your starting point and your goals.
Social strategy
From
€1,500
Positioning, editorial lines and a calendar for your social channels.
- Competitor analysis
- Editorial lines
- Template calendar
Most popular
Social management
From
€1,900 /month
Content, publishing and community with a clear strategy.
- Monthly calendar
- Creative design
- Monthly report
Social and ads
From
€3,200 /month
Organic content and paid campaigns working together.
- Everything in management
- Meta or TikTok campaigns
- Short-form video
Prices exclude VAT. The final budget depends on the scope of each project. See all plans
Frequently asked questions
Social Media
How many networks should my company be on?
The ones your audience uses and that you can keep up to a high standard. Doing two platforms well is usually more effective than posting without a strategy on five.
Who creates the content?
Our team handles the strategy, design and editing. For product or team content we organise shoots, or work with material from the client and from creators.
How is the return on social media measured?
With reach and engagement metrics for organic content, and with cost per result, sales and attributed opportunities for advertising.
Does it include managing comments and messages?
Yes. We agree response times, guidelines and the cases that should be escalated to the customer service or sales team.
Proposal
Let's make your social media work for the business
We review your profiles and propose a strategy covering platforms, pillars and calendar.