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Social Media
Social media that builds your brand and drives business
Content strategy, editorial calendar, community management and social advertising, measured against the same business goals as every other channel.
Platforms
Each network with its own role in the strategy
- Reels and carousels
- Creator collaborations
- Company page and profiles
- Documents and articles
TikTok
- Short-form video
- UGC content
YouTube
- Long-form video and Shorts
- Search visibility
Planning
An editorial calendar with a purpose
October · content plan
InstagramLinkedInTikTokBlog
MonTueWedThuFriSatSun
1Client story
2Product reel
3
4Guide articleSummary
5Behind the scenes
6Carousel
7
8Leadership view
9Testimonial
10Tutorial
11Comparison
12UGC reel
13
14
15Industry data
16CarouselTrend
17
18Case study
19Launch
20
21
22Webinar
23Q&A
24Product reel
25How-to guide
26Giveaway
27
28
Approach
Organic content and advertising, pulling the same way
| Organic content | Social ads | |
|---|---|---|
| Main goal | Community, trust and authority | Reach, lead generation and sales |
| Audience | Followers and their networks | Segmented and custom audiences |
| Formats | Posts, stories, video and articles | Creatives for each funnel stage |
| Measurement | Reach, engagement and growth | Cost per result and return |
| How they combine | The pieces that perform best organically… | …are amplified with paid media |
Scope
What the service includes
- Profile and competitor audit
- Strategy and content pillars
- Monthly editorial calendar
- Creative design and video editing
- Publishing and community management
- Social ads campaigns
- Creator collaborations
- Monthly performance report
Process
From analysis to an active community
- Weeks 1–2
Audit and strategy
Analysis of profiles, competitors and audience. Goals, platforms and pillars defined.
- Weeks 2–3
Editorial and visual line
Tone, formats, templates and a first approved content calendar.
- From week 4
Publishing and community
Production, publishing, community replies and amplification with social ads.
- Monthly
Analysis and adjustment
Results reviewed by pillar and format, and the next calendar adjusted.
Pricing
Social media pricing
From
1,500 €
Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.
Proposal
Let's make your social media work for the business
We review your profiles and propose a strategy covering platforms, pillars and calendar.