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Partnerships

New sales channels built through partnerships

We design and run partner programmes, co-marketing agreements and affiliate schemes that open up markets, transfer trust and bring in qualified opportunities.

Request an assessment See the models
Technology Referrals Resellers Co-marketing Affiliates Marketplaces Consultants Your brand
Models

Six ways to grow with other companies

Each model suits a particular type of product, sales cycle and market. Most companies combine two or three.

Technology partners

Integrations with complementary products and a presence in their app marketplaces.

  • Ideal for software and SaaS

Referral programmes

Recommendations from clients, consultants and collaborators, with clearly defined incentives.

  • Ideal for B2B services

Resellers and distributors

Companies that sell your product in markets or segments where they are already established.

  • Ideal for international expansion

Co-marketing

Joint webinars, research, events and content with brands that share your audience.

  • Ideal for demand generation

Affiliate marketing

Creators, comparison sites and media that promote the brand in exchange for commission.

  • Ideal for eCommerce and consumer brands

Marketplaces

Presence and optimisation on general and industry-specific marketplaces.

  • Ideal for products and retail
Why they work

Borrowed trust, shared reach

A partner with an established relationship with your ideal customer shortens the sales cycle and lowers the cost of reaching new markets.

  • 01Access to new markets

    Presence in segments, sectors and countries where the partner is already known.

  • 02Trust from the first contact

    A third-party recommendation reduces friction in the early stages of the sale.

  • 03Lower acquisition cost

    Part of the sales effort is shared with the partner and rewarded on results.

  • 04A more complete product

    Integrations and complementary services increase perceived value.

Scope

What the service includes

  • Ideal partner profile definition
  • Programme design, tiers and incentives
  • Identifying and approaching potential partners
  • Sales materials and partner training
  • Co-marketing campaigns and joint content
  • Opportunity attribution in the CRM
  • Tracking each partner's activity
  • Regular report on business generated
Process

From programme design to the first agreements

A partner programme is built in stages: first a few carefully chosen partners, then scale.

  1. Phase 01

    Strategy

    Goals, the right partnership models and the profile of priority partners.

  2. Phase 02

    Programme design

    Partner value proposition, incentives, tiers, materials and onboarding process.

  3. Phase 03

    Recruitment and activation

    Outreach to potential partners, initial agreements and first joint activities.

  4. Phase 04

    Tracking and scale

    CRM attribution, results reviewed by partner and new partners brought on board.

Pricing

Partnerships pricing

Indicative starting prices. We tailor the proposal to your starting point and your goals.

Programme design
From
€2,500
Project · 4 weeks

Model, terms and materials to launch your partner programme.

  • Model and commissions
  • Partner profile
  • Launch kit
Request a proposal
Most popular
Programme management
From
€1,900 /month
Active programme

Monthly management of partners, agreements and results.

  • Partner activation
  • Agreements and follow-up
  • Monthly report
Request a proposal
Programme and recruitment
From
€3,200 /month
Channel growth

Programme management plus active search for new partners.

  • Everything in management
  • Partner recruitment
  • Joint campaigns
Request a proposal

Prices exclude VAT. The final budget depends on the scope of each project. See all plans

Frequently asked questions

Partnerships

What kind of company can benefit from a partner programme?
Any company whose ideal customer already works with other trusted suppliers: software, professional services, industrial firms or consumer brands with a distribution channel.
How long does a programme take to deliver results?
The first agreements are usually signed in the first quarter. The programme reaches a meaningful volume of opportunities as partners are activated and trained.
How is each partner's contribution measured?
Every opportunity is logged in the CRM with its source, so pipeline and revenue can be measured by partner and by partnership model.
Do you also handle contacting partners?
Yes. We identify potential partners, prepare the partnership proposal and support the conversations through to an agreement.
Assessment

Which partnerships could accelerate your growth?

We analyse your market and your product, and recommend the partnership models with the most potential.

Request an assessment