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Digital marketing analysis and news
Changes at Google, Meta and LinkedIn, AI search, sales technology and strategy, explained with data and practical implications.
How much does a digital marketing agency cost per month? (2026)
Monthly fees by service, ad spend on top, VAT and Google’s 3% surcharge in Spain: a real agency month added up, with our own rates.
Google Ads customer lifecycle goals: retention leaves beta and High Value Mode reaches Shopping
Retention goals leave beta and High Value Mode reaches Shopping. What changed, what Europe still lacks and why your reported ROAS will rise.
Meta commercial terms: what to check in your ad account before 20 November
Meta’s new commercial terms apply from 20 November 2026. What the AI clause says, what to review in Advantage+ and which crawler to block.
Performance Max will pull images from your site from 4 December, even if you turned it off
Google turns image extraction on by default for new PMax campaigns and the account setting stops protecting you. What changes, who it hits and how to opt out.
Consent Mode v2: the four parameters and what you lose without it
The four consent mode parameters, the difference between basic and advanced modes, and exactly which data goes missing in each case.
Google AI Mode: what Google says you need to do to appear
Google published its official guidance and the answer embarrasses the industry: no additional requirements and no special files to create.
Meta GEM model: 18.9% more conversions, according to Meta
Meta claims double-digit gains from its central ads model. What the figure says, what it leaves out, and why its own numbers disagree.
Incrementality testing: how to know which sales your ads bring
Attribution counts everything it touches. A control-group test counts only what would not have happened without the ad. How to run one.
Google spam update: 13 days of rollout and what to review
Google finished its September spam update on 8 October. What it penalises, who it affects and how to tell whether you were hit.
Manipulating AI sources: Anthropic rules it out in writing
Anthropic’s updated usage policy prohibits seeding content that misrepresents its origin to influence what assistants answer.
How much does a website cost in 2026: price, VAT and upkeep
Website prices in 2026 by type of site, with VAT, domain, hosting and maintenance, next to the quotes published in Spain and our rates.
Sales funnel: three examples depending on your business
What a sales funnel is, why one template does not fit everybody, and three complete examples with their timings and channels.
Local SEO: how to show up on Google Maps when people search nearby
What Google looks at to order the map results, what you can control and what you cannot, and the order that is worth working in.
Google Ads updates from September 2026: what actually changes
Data Manager, Product Value Optimization, loyalty segments and revoked credits. What to check in the account before the busy quarter.
Cookie banner: what 19 organisations are asking the EU to restore
Nineteen organisations want the EU to restore the article that would let people refuse cookies from the browser. What is at stake for your website.
How much does Google Ads cost in Europe: the three line items you pay
Google Ads is paid in three line items: media, management and tools. How each one is calculated, with Google’s own billing rules.
Data Manager in Google Ads: what changes in measurement
Google brings Data Manager into Analytics and Display and Video 360, and adds a Data Strength Uplift metric. What to review in your account.
Google Analytics dashboards: how they work and where the limit sits
Google Analytics adds drag-and-drop dashboards capped at 15 cards. What they allow, what they do not and when explorations still apply.
Product Value Optimization: the Google Ads beta for bidding on margin
Product Value Optimization adjusts the value of products and brands to steer automated bidding in Performance Max and Shopping. Still in beta.
Google pays publishers for their content in AI answers: inside the pilot
The AI Contribution Pilot pays publishers when their content feeds AI answers in Gemini, AI Overviews and AI Mode. What is known so far.
SEO for AI search engines: how to get ChatGPT and Perplexity to cite your brand
What AI search optimisation is, how it differs from traditional SEO, what makes AI search engines cite a brand and how to measure it.
Structured data for AI search engines: which markup to prioritise
Which structured data to implement so that search engines and AI assistants understand a website: priorities, common errors and validation.
Performance Max: when to use it and when to avoid it
When Performance Max makes sense compared with Search or Shopping, depending on the business, conversion volume and measurement quality.
Account lists in LinkedIn Ads: how to build them and keep them up to date
How to build account lists for LinkedIn Ads: ideal customer profile, tiers, buying signals, uploading and ongoing maintenance.
Meta Conversions API: an implementation guide for eCommerce
How to implement the Meta Conversions API in an online shop: choosing a method, deduplicating with the pixel, data quality and GDPR.
eCommerce category architecture: the change with the biggest SEO impact
How to design eCommerce category architecture around real search demand, handle faceted filters and avoid keyword cannibalisation.
What GTM Engineering is and why marketing and sales need it
What GTM Engineering is, what a GTM engineer does, how it differs from RevOps and which sales processes are worth automating first.
Core Web Vitals: how page speed affects conversion
What LCP, INP and CLS measure, the thresholds Google sets and which speed improvements to prioritise to rank higher and convert more.
B2B partner programme: models, incentives and metrics
How to design a B2B partner programme: partnership models, partner selection, incentives, activation and the business metrics to track.
Offline conversions in Google Ads: how to connect your CRM
How to import CRM opportunities and sales into Google Ads with offline conversions or enhanced conversions for leads, step by step.
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