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Examples

How we win customers, step by step

Three real examples of how we chain ads, website and follow-up until somebody buys. They are not fixed plans: the order and the timings change with the business.

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The three examples
01 · Local business

Filling the diary of a local business

People find you on Google Maps, those who do not book see your ads again, and an email reminds them of the appointment.

Who it suits
Clinics, garages, restaurants, training centres and any business that lives on people turning up.
Channels
  1. Local SEO · Day 0 They find you on Google Maps Service + cityReviews
  2. Website · Visit They land on the service page BookingCallForm
  3. Google Ads · Days 1–30 Those who do not book see you again 30 daysYouTubeDisplay
  4. Email · Days 0–10 An email reminds them of the appointment 3 emailsReminder
  5. Visit Appointment attended, review requested Review 2 h later
02 · B2B companies

Booking meetings with companies

We pick the companies that fit, show them ads on LinkedIn, and the sales team gets in touch once they show interest.

Who it suits
Companies selling to other companies, with a salesperson or a team closing deals by phone or in meetings.
Channels
  1. Audiences · Week 0 A list of companies that fit Ideal customerDecision makers
  2. LinkedIn Ads · Weeks 1–4 Ads aimed at those companies 3 creativesVideoDocument
  3. LinkedIn Ads · Weeks 2–8 A form for whoever watched the video Video 50% watchedPrefilled form
  4. Sales · 48 h A direct message from the salesperson Companies that engaged
  5. Email and calls · Days 1–14 Follow-up until the meeting 5 touches14 days
03 · Online shop

Selling more in an online shop

Instagram and TikTok bring in new buyers, Google and YouTube win back the undecided, and email closes the sale.

Who it suits
Shops already selling something that want to grow without pushing up the cost of each order.
Channels
  1. Instagram and TikTok · Day 0 Ads for new buyers 3 creatives per channelUGC
  2. Google Ads · Ongoing You appear when they search the product ShoppingBrand
  3. YouTube and Meta · Days 1–7 We win back the undecided Visitors 7 daysCarts
  4. Email · Hours 1–72 Abandoned cart email 4 h24 h72 h
  5. Post-purchase · Days 3–30 Review and second order Cross-sell at 30 days

The timings and channels in each example are indicative. On a real project they are matched to the sales cycle, the budget and whatever already works in the company.

How we work

What the three have in common

  • 01Measure first, spend second

    We get measurement working before launching anything. Otherwise nobody can say a month later what brought the customers in.

  • 02Nobody sees the same ad twice

    Anyone who has left their details or bought drops out of the earlier campaigns. It sounds obvious and it is almost never done.

  • 03Follow-up does not rely on remembering

    Emails and alerts fire on their own. A person steps in when a signal justifies it.

  • 04Start small

    One channel, properly built, beats five done halfway. You add the next once the first one pays.

Assessment

Which one looks most like your business?

Tell us what you sell and to whom. We will tell you what we would do first and what to expect from it, with no commitment.

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