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GTM Engineering

Marketing and sales connected in a single system

We integrate your CRM, data sources and advertising platforms, and automate the processes that connect lead generation with sales: enrichment, scoring, routing and follow-up.

Request an assessment See how it works
Live automations Events today: 1,284
  • CL
    Account enrichedDatalayer · 240 employees · uses HubSpot
  • HS
    Lead assigned to salesScore 86 · northern region
  • LI
    Audience syncedLinkedIn Ads · +38 accounts
  • SG
    Buying signal detectedKairo · new funding round
  • SL
    Alert sent to the team#sales · 3 accounts being tracked
12 minaverage response 96%leads enriched
What we build

Processes that no longer rely on manual tasks

Automations designed around each company's sales process and documented so your team can maintain them.

Lead enrichment

Company, job title, size and technology data added automatically to every contact.

Scoring and routing

Scores based on fit and intent, with instant assignment to the right sales rep.

Synced audiences

CRM account and contact lists updated daily in your advertising platforms.

Signal alerts

Notifications to the sales team when a target account shows buying intent.

Attribution and conversions

CRM opportunities and sales sent to Google, Meta and LinkedIn to optimise campaigns.

Dashboards

A single view of the pipeline, from the first visit to the closed deal.

Architecture

How information flows

Data sources feed a rules layer that decides what to do with each account and distributes it to the CRM, the advertising platforms and the sales team.

DatabasesCompany enrichment Website and formsLeads and behaviour Buying signalsFunding, hires, visits Orchestration rules and scoring CRMHubSpot · Salesforce Ad platformsAudiences and conversions Sales teamAlerts and tasks
Impact

From manual processes to a connected system

Manual processConnected system
Lead responseHours or daysMinutes, with automatic routing
Account dataIncomplete and scatteredEnriched and centralised in the CRM
PrioritisationEach rep's own judgementShared scoring based on fit and intent
Advertising audiencesOccasional exportsDaily sync
Pipeline visibilitySeparate reports for each teamA single dashboard
Tools

We work with your current stack

We integrate the tools your company already uses and only suggest new ones when they add value.

HubSpotSalesforcePipedrive ClayApolloLinkedIn Sales Navigator
MakeZapiern8n BigQueryLooker StudioSlack
Process

Phased implementation

We start with the processes that have the greatest commercial impact and expand the system step by step.

  1. Weeks 1–2

    Sales process audit

    The lead journey, tools, data quality and the points where opportunities are lost.

  2. Weeks 2–4

    System design

    Data model, scoring criteria, routing rules and the integrations required.

  3. Weeks 4–8

    Implementation

    Set-up of integrations and automations, testing and team training.

  4. Ongoing

    Evolution and support

    New automations, maintenance and review of pipeline metrics.

Pricing

GTM Engineering pricing

Guide prices to get started. We tailor the proposal to your starting point and your goals.

Sales assessment
From
€1,500
Project · 2 weeks

A review of your CRM, data sources and sales process.

  • Process map
  • Data quality
  • Priorities
Request a proposal
Most popular
Implementation
From
€3,000
Project · 4–6 weeks

CRM, integrations, enrichment and lead scoring up and running.

  • CRM and integrations
  • Lead scoring
  • Automations
Request a proposal
Ongoing GTM
From
€2,500 /month
An evolving system

Continuous improvement of your sales system with new signals and workflows.

  • New automations
  • Buying signals
  • Monthly review
Request a proposal

Prices exclude VAT. The final budget depends on the scope of each project. See all plans

Frequently asked questions

GTM Engineering

What exactly is GTM Engineering?
It is the discipline of designing and building the technical infrastructure that connects marketing and sales: integrations between tools, customer data and sales process automation.
Do we need to change CRM?
No. We work with your existing tools and only recommend a change when the current CRM clearly limits the sales process.
How is GDPR compliance ensured?
Data sources, legal bases and retention periods are defined while the system is being designed, and every integration is documented.
What size of company needs this service?
It is especially useful for sales teams of three or four people or more, or when lead volumes make manual handling unworkable.
Assessment

Find out where your opportunities are being lost

We review your sales process and tools, and propose the automations with the greatest impact.

Request an assessment