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GTM Engineering

Marketing and sales connected in a single system

We integrate your CRM, data sources and advertising platforms, and automate the processes that connect lead generation with sales: enrichment, scoring, routing and follow-up.

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Live automations Events today: 1,284
  • CL
    Account enrichedDatalayer · 240 employees · uses HubSpot
  • HS
    Lead assigned to salesScore 86 · northern region
  • LI
    Audience syncedLinkedIn Ads · +38 accounts
  • SG
    Buying signal detectedKairo · new funding round
  • SL
    Alert sent to the team#sales · 3 accounts being tracked
12 minaverage response 96%leads enriched
What we build

Processes that no longer rely on manual tasks

Lead enrichment

Company, job title, size and technology data added automatically to every contact.

Scoring and routing

Scores based on fit and intent, with instant assignment to the right sales rep.

Synced audiences

CRM account and contact lists updated daily in your advertising platforms.

Signal alerts

Notifications to the sales team when a target account shows buying intent.

Attribution and conversions

CRM opportunities and sales sent to Google, Meta and LinkedIn to optimise campaigns.

Dashboards

A single view of the pipeline, from the first visit to the closed deal.

Architecture

How information flows

DatabasesCompany enrichment Website and formsLeads and behaviour Buying signalsFunding, hires, visits Orchestration rules and scoring CRMHubSpot · Salesforce Ad platformsAudiences and conversions Sales teamAlerts and tasks
Impact

From manual processes to a connected system

Manual processConnected system
Lead responseHours or daysMinutes, with automatic routing
Account dataIncomplete and scatteredEnriched and centralised in the CRM
PrioritisationEach rep's own judgementShared scoring based on fit and intent
Advertising audiencesOccasional exportsDaily sync
Pipeline visibilitySeparate reports for each teamA single dashboard
Tools

We work with your current stack

HubSpotSalesforcePipedrive ClayApolloLinkedIn Sales Navigator
MakeZapiern8n BigQueryLooker StudioSlack
Process

Phased implementation

We start with the processes that have the greatest commercial impact and expand the system step by step.

  1. Weeks 1–2

    Sales process audit

    The lead journey, tools, data quality and the points where opportunities are lost.

  2. Weeks 2–4

    System design

    Data model, scoring criteria, routing rules and the integrations required.

  3. Weeks 4–8

    Implementation

    Set-up of integrations and automations, testing and team training.

  4. Ongoing

    Evolution and support

    New automations, maintenance and review of pipeline metrics.

Pricing

GTM Engineering pricing

From 1,500 € Commercial assessment · project

Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.

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Assessment

Find out where your opportunities are being lost

We review your sales process and tools, and propose the automations with the greatest impact.

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