Brand strategy
- Brand platform
- Messaging architecture
Content and brand
A clear brand and content that positions it
We define what your brand should convey and how, and produce the content that supports that positioning on your website, on social media, in search and in sales.
What we do
From brand strategy to every piece of content
Visual and verbal identity
- Brand guidelines
- Templates
Editorial strategy
- Content pillars
- Editorial plan
Content production
- Articles and guides
- Video and graphics
Why it matters
A brand that doesn't clearly explain what it does and who it's for ends up paying more in every channel. Sharp positioning makes advertising convert better, makes content memorable and helps AI search engines know when to recommend it.
Formats
Content for every stage of the decision
Articles and guides
They answer the questions customers ask before buying, and rank in search engines.
Case studies
They prove results with data and reduce the perceived risk of the decision.
Video
Demos, interviews and short pieces for the website, social media and advertising.
Newsletters
They keep the relationship going with contacts and customers between purchases.
Sales materials
Presentations, product sheets and proposals consistent with the brand.
LinkedIn content
Company and leadership posts that build authority.
Scope
What the service includes
- Positioning workshops with leadership
- Brand platform and key messages
- Visual identity and brand guidelines
- Tone of voice and style guide
- Topic and keyword research
- Editorial calendar
- Copywriting, design and video
- Performance tracking for every piece
Process
From definition to ongoing production
- Phase 01
Research
Internal interviews, customer and competitor analysis, and a review of current communications.
- Phase 02
Positioning
Value proposition, audience, key messages and brand personality.
- Phase 03
Identity and editorial line
Visual system, tone of voice, content pillars and calendar.
- Ongoing
Production and measurement
Content creation and regular reviews of its performance.
Pricing
Content and brand pricing
From
1,500 €
Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.
Proposal
Let's build a brand that is understood at first glance
We review your positioning and current communications, and propose the next steps.