It sits next to the answer
The ad appears apart from the text ChatGPT generates and is labelled as sponsored. It does not blend into the answer.
Featured · ChatGPT Ads
Advertise inside the conversation in ChatGPT
Since August 2026 you can buy ads inside ChatGPT in Spain. We build and run the campaigns, with measurement wired to your sales from day one.
Conversations in progress
Impressions today: 3,418
- GPQuestion about pricingThe user is comparing options before deciding
- OKAd shownLabelled as sponsored, separate from the answer
- SGContext matchedThe conversation fits what you sell
- MAClick throughThey arrive with the question already formed
- CLConversion recordedSent through the conversions API
CPC and CPMways to bid
August 2026open in Spain
What it is
A new channel, with rules of its own
You buy by context
You set the topics and words you want to show up for. In the European Economic Area there is no personalised targeting.
Bid by click or by impression
CPC or CPM, with pixel measurement and a conversions API to send back what happens after the click.
The intent arrives further along
People asking ChatGPT are usually comparing options or working through a specific question, not typing two loose words.
It works alongside visibility
The ad puts you in front today. Getting cited in the answer is separate work, and it shows when you have both.
It is still early
Inventory and formats are still changing. You go in with a measured budget and scale once you have the data.
How we work
Get in early, with measurement in place
Setup · 2 weeks
- 1Account and measurementAds Manager, pixel and conversions API verified
- 2Contexts and wordsThe conversations worth showing up in
- 3Message and landingAd and landing page written for that question
- 4Test budgetStart small and scale on the data
After that, every month
- WeeklyContexts, bids and budget
- FortnightlyNew messages into testing
- MonthlyA report on cost per customer, not per click
- MonthlyWhat scales up and what gets cut
What is different in Spain
Here you buy context, not people
| Google and Meta | ChatGPT Ads in the EEA | |
|---|---|---|
| Who you reach | Profiles and personalised audiences | Whoever is on that topic |
| What you set | Audience, interests and behaviour | Contexts and keywords |
| Who sees it | Any user of the channel | Signed-in users on the free plans |
| How you pay | CPC, CPM and automated bidding | CPC and CPM |
| What matters most | The targeting | How well the ad is written |
- With no personalised targeting, the ad copy does almost all the work.
- The landing page has to answer the exact question the user arrived with.
- It pays to run it alongside AI visibility, so you are cited and advertised at once.
Pricing
ChatGPT Ads pricing
From
900 €
Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. Ad spend is not included and is paid directly to OpenAI.
Frequently asked
ChatGPT Ads
Can you advertise from Spain yet?
Yes. OpenAI opened ads in Spain and the rest of the European markets in August 2026, first through agencies and its own sales team and then through a self-serve platform.
Why is there no audience targeting?
Under European data rules, personalisation was not switched on in the European Economic Area. You buy by the context of the conversation and by keywords, which is closer to ordinary search.
How much do you need to spend to learn anything?
It depends on the sector, but under a month of data gives you nothing reliable. We propose a test budget agreed with you and decide at the end of the first full month.
Does this replace Google Ads?
No. The volume is still in the search engines. ChatGPT Ads is a young channel worth having set up early, on a budget that does not put at risk what already works.
What if the user does not click?
It happens, as on every other channel. That is why we get measurement in place before starting and also watch brand visits and assisted conversions, not just the direct click.
Getting started
Do you want to be there before your competitors?
We set up the account, the measurement and the first campaigns in two weeks, on a test budget agreed with you.