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Digital PR

Coverage in the media your customers actually read

We secure coverage in the media, trade publications and trusted sources to strengthen your brand's authority with customers, search engines and AI assistants.

Request a proposal See formats
Media mentions secured This quarter: 46
  • RS
    Trade magazineOpinion piece on the market
  • DE
    Mention in a business dailyProprietary study data cited
  • CM
    Vendor comparisonListed among the top five options
  • PC
    Business podcastInterview with the founder
  • BL
    Leading blogPractical guide with an editorial link
18different outlets31editorial links
Why it matters

Brand authority is built beyond your own website

Customers, search engines and AI assistants trust what third parties say more than what a brand says about itself.

3x

stronger correlation with AI visibility for brand mentions than for links.

12%

of the pages cited by AI assistants also rank in Google's top 10.

3

goals at once: reputation with customers, AI visibility and editorial links for SEO.

Our approach
Formats

Stories the media want to publish

Proprietary data studies

Reports and surveys that bring new insight into your industry.

Opinion pieces

Op-eds and interviews that position your leaders as experts.

Comparisons and listings

A place in the guides and comparisons that buyers consult.

Podcasts and events

Guest appearances and talks in front of qualified audiences.

Press releases

Launches, milestones and results communicated with a newsworthy angle.

Communities and forums

Useful contributions where your industry debates and asks for recommendations.

Approach

Mentions with editorial value, not bought links

Buying linksDigital PR
SourceSponsored articles on low-quality sitesMedia and sources with a real audience
Reason for publicationPayment for the linkThe story is newsworthy
Brand impactNone or negativeReputation and recognition
AI visibilityMinimalMentions in sources that AI assistants consult
RiskGoogle penaltiesIn line with search engine guidelines
Scope

What the service includes

  • Audit of your mentions and those of competitors
  • Selection of priority media and sources
  • Story development and newsworthy angles
  • Studies and reports with proprietary data
  • Outreach and relationships with journalists
  • Spokesperson support and interview preparation
  • Tracking of mentions and links
  • Impact report on SEO and AI
Process

From story to publication

  1. Weeks 1–2

    Audit and goals

    Current mentions, competitors and the media that influence customers and AI assistants.

  2. Weeks 2–4

    Stories and spokespeople

    Newsworthy angles, available data, proprietary studies and spokesperson preparation.

  3. Monthly

    Outreach

    Media outreach, interviews, op-eds and participation in comparisons and events.

  4. Monthly

    Measurement

    Tracking of mentions, links, referral traffic and presence in AI answers.

Pricing

Digital PR pricing

Guide prices to get started. We tailor the proposal to your starting point and your goals.

One-off campaign
From
€2,500
Project · 6 weeks

One story built on proprietary data and pitched to industry media.

  • Idea and data
  • Release and materials
  • Media outreach
Request a proposal
Most popular
Monthly Digital PR
From
€2,200 /month
Ongoing presence

Consistent media coverage and brand mentions.

  • Media relations
  • Mentions and links
  • Monthly report
Request a proposal
PR and AI SEO
From
€3,600 /month
Authority and visibility

Mentions in the sources Google and AI assistants rely on.

  • Everything in Monthly PR
  • Priority sources
  • AI visibility tracking
Request a proposal

Prices exclude VAT. The final budget depends on the scope of each project. See all plans

Frequently asked questions

Digital PR

Do you guarantee coverage in specific outlets?
No. Publication depends on each outlet's editorial decision. What we do guarantee is a plan of stories, contacts and follow-up designed to secure it.
How is this different from traditional public relations?
We prioritise digital media with search impact, the sources AI assistants consult and editorial links, and we measure results with data.
Do we need news to do Digital PR?
Not always. Proprietary data studies, expert opinion and genuinely useful industry content create opportunities without relying on launches.
How are results measured?
By the number and quality of mentions, editorial links, referral traffic, branded searches and presence in AI assistant answers.
Proposal

Get your brand talked about where it matters

We review your media presence and propose the stories with the most potential.

Request a proposal