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Analytics and CRO

Reliable data to convert more from the same traffic

We set up measurement you can trust, connect your business data and run continuous experiments to improve your website's conversion rate.

Request an audit See the funnel
A/B test · Product pageRunning
A · Control 2.1%Conversion rate
Winner B · Variant 3.0%Conversion rate
Visitors18,240
Uplift+43%
Confidence96%
Illustrative data
What we do

Measure properly before optimising

Attribution

  • Offline conversions
  • Attribution models

Dashboards

  • Looker Studio
  • Business metrics

CRO and experimentation

  • Behaviour analysis
  • A/B testing
Assessment

Where sales are being lost

Online shop · 30 daysIllustrative data
Sessions100,000
View at least one product46,000
Add to basket7,800
Begin checkout3,900
Complete purchase2,100

In this example, the biggest loss happens between viewing a product and adding it to the basket: that is the first point to optimise.

Data architecture

Four layers to trust your data

Each layer solves a common problem: incomplete data, legal non-compliance, disconnected channels or reports nobody reads.

  • 01Collection

    GA4 and server-side tagging to measure accurately even when the browser blocks scripts.

  • 02Consent

    GDPR-compliant cookie management and Consent Mode.

  • 03Integration

    CRM, advertising platforms and sales connected in a single model.

  • 04Visualisation

    Dashboards with a few well-defined, up-to-date metrics.

Scope

What the service includes

  • Audit of your current measurement
  • Measurement plan with business events
  • GA4 and server-side tagging set-up
  • Consent management
  • Integration with CRM and ad platforms
  • Management dashboards
  • Funnel and behaviour analysis
  • A/B testing programme
Process

From audit to continuous improvement

  1. Weeks 1–2

    Audit

    Review of tags, events, consent, integrations and data quality.

  2. Weeks 2–5

    Implementation

    Measurement plan, technical set-up, integrations and dashboards.

  3. From month 2

    Analysis

    Funnel, behaviour and hypotheses prioritised by expected impact.

  4. Ongoing

    Experimentation

    A/B tests, rollout of winning variants and new improvement cycles.

Pricing

Analytics and measurement pricing

From 1,500 € Measurement setup · project

Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.

Request a proposal See all pricing
Audit

Do you trust your data?

We review your current measurement and tell you what is missing, what is surplus and what to fix first.

Request an audit