ChatGPT
- Ranking in ChatGPT
- Mentions and citations
- Ads in ChatGPT
AI SEO, also known as GEO, gets ChatGPT, Perplexity, Gemini and Google's AI Overviews to cite your website and recommend your brand when your customers ask them. We measure where you appear today and work on content, data and mentions so you appear more often.
| SEO | GEO · AI SEO | AEO | |
|---|---|---|---|
| Where | Google and Bing results | ChatGPT, Perplexity, Gemini and Google AI | Featured snippets and voice assistants |
| Goal | Rank high and earn clicks | Get cited and recommended | Be the direct answer |
| What matters most | Content, links and technical SEO | Brand mentions, citable content and entity | Short, structured answers |
| How it's measured | Rankings and traffic | Presence and position in answers | Snippets won |
Assistants do not publish how they choose whom to recommend, but we do know what they need to find you and describe you well. We work on those four levers.
Presence in the media, comparison sites, forums and directories that assistants use as sources.
Pages that answer in the first few lines, with data, tables and FAQs.
Structured data and consistent company information across your website and profiles.
A fast website that is readable without JavaScript, access for AI crawlers and, as an extra, an llms.txt file (Google says it does not need it).
First we measure, then we improve what depends on your website, and then what others say about you.
We put your customers' questions to each assistant and see who appears and which sources are cited.
Technical foundation, structured data and key pages rewritten so they can be cited.
Presence in the sources assistants use, and new content for questions not yet covered.
Presence report by assistant and question, and adjusted priorities.
Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.
We show you which answers you appear in today, who appears instead of you and what to do to change it.