Google Ads
Capturing active demand across Search, Shopping, YouTube and Performance Max.
- Search and Performance Max
- Shopping for eCommerce
- Conversions imported from the CRM
- Structure by search intent
Paid Ads
Campaigns that are measured in sales, not in clicks
Strategy, execution and optimisation of campaigns on Google, Meta, LinkedIn and TikTok, measured against business data and connected to your CRM.
LinkedIn Ads · Account list
Synced
87%Match rate
- Accounts in the list1,240
- Matched contacts3,180
- Spend on accounts with signals64%
Platforms
Every platform, with the strategy it needs
Search to capture active demand, social to generate it, and LinkedIn to reach the companies and job titles that make the buying decision.
Meta Ads
Demand generation and retargeting on Facebook and Instagram with first-party audiences.
- Custom and lookalike audiences
- Creative by segment
- Conversions API
- Ongoing creative testing
LinkedIn Ads
Targeting by company, industry and job title, with your own target account lists.
- Company and contact lists
- ABM campaigns by account tier
- Native lead gen forms
- Engagement retargeting
TikTok Ads
Reach and demand generation with native video formats.
- Spark Ads and native formats
- UGC creative
- Custom audiences
- Events via API
Approach
We optimise for the business, not the platform
Platforms optimise towards what they can measure. Our job is to make them measure what really matters: sales, opportunities and customer acquisition cost.
| Conventional management | Our approach | |
|---|---|---|
| Optimisation goal | Clicks, impressions and cost per lead | Sales, opportunities and acquisition cost |
| Targeting | Audiences suggested by the platform | First-party audiences and target account lists |
| Measurement | Platform dashboard | CRM and server-side conversions |
| Creative | Occasional changes | Ongoing tests by segment and funnel stage |
| Reporting | Activity metrics | Business metrics and recommendations |
B2B expertise
From 94,000 companies to 140 target accounts
In B2B campaigns we build the account list first. This is how the market narrows for an HR management software company in Spain.
Sector: HR software · Market: Spain
Rounded figures
Companies with more than 10 employees94,000
More than 50 employees, the minimum size of the ideal customer12,400
In the four sectors with the highest close rate3,100
Without an HR solution in place890
With an active buying signal this quarter140
Scope
What the service includes
- Audit of ad accounts and measurement
- Channel, budget and audience strategy
- Server-side and CRM conversion set-up
- Campaign structure by platform and funnel stage
- Creative production and testing
- Weekly optimisation of bids, budgets and audiences
- Monthly report on sales, opportunities and ROAS
- Monthly strategic review session
Process
Roll-out in four phases
No campaign goes live until measurement, audiences and structure have been verified.
- Weeks 1–2
Audit and assessment
Review of accounts, measurement, website and competitors. Definition of goals and the attribution model.
- Weeks 2–3
Strategy and audiences
Budget split by channel, first-party audiences and, in B2B, a validated target account list.
- Weeks 3–4
Set-up
Measurement, campaign structure and creative, verified before going live.
- From week 5
Launch and optimisation
Launch, weekly optimisation and a monthly review of results and priorities.
Pricing
Paid Ads pricing
Indicative prices to get started. We tailor the proposal to your starting point and your goals.
Account audit
From
€900
Review of campaigns, measurement and audiences, with a prioritised improvement plan.
- Structure and bidding
- Conversions and attribution
- Action plan
Most popular
One channel
From
€1,900 /month
Specialist management and ongoing optimisation of a single platform.
- Strategy and set-up
- Creative and testing
- Monthly report
Multichannel
From
€3,400 /month
Coordinated campaigns across platforms with a single budget allocation.
- Cross-channel retargeting
- First-party audiences
- Fortnightly review
Prices exclude VAT. Ad spend is not included and is paid directly to each platform. View all plans
Frequently asked questions
Paid Ads
How much should we invest in advertising?
It depends on the sector, the market and the sales cycle. In the assessment session we estimate the budget needed to obtain conclusive data and allocate it across the channels with the greatest potential.
Is media spend included in the fee?
No. Ad spend is paid directly to each platform from the client's own ad accounts, which the client owns and controls at all times.
Do you also work with eCommerce and B2C businesses?
Yes. We manage campaigns for online shops, service businesses and consumer brands, as well as B2B companies. Target account segmentation applies specifically to B2B projects.
When will we see the first results?
Performance metrics are available from launch. The impact on sales or opportunities is usually assessed from the second or third month, depending on the sales cycle.
Do you work with existing ad accounts?
Yes. We audit the current set-up and keep the historical data, which is valuable for optimisation.
Assessment
Let's explore the potential of your campaigns
We review your set-up, measurement and targeting, and present the priority improvements.