Google Ads
- Search and Performance Max
- Shopping for eCommerce
- Conversions imported from the CRM
- Structure by search intent
Paid Ads
Campaigns that are measured in sales, not in clicks
Strategy, execution and optimisation of campaigns on Google, Meta, LinkedIn and TikTok, measured against business data and connected to your CRM.
LinkedIn Ads · Account list
Synced
87%Match rate
- Accounts in the list1,240
- Matched contacts3,180
- Spend on accounts with signals64%
Platforms
Every platform, with the strategy it needs
Meta Ads
- Custom and lookalike audiences
- Creative by segment
- Conversions API
- Ongoing creative testing
LinkedIn Ads
- Company and contact lists
- ABM campaigns by account tier
- Native lead gen forms
- Engagement retargeting
TikTok Ads
- Spark Ads and native formats
- UGC creative
- Custom audiences
- Events via API
Approach
We optimise for the business, not the platform
| Conventional management | Our approach | |
|---|---|---|
| Optimisation goal | Clicks, impressions and cost per lead | Sales, opportunities and acquisition cost |
| Targeting | Audiences suggested by the platform | First-party audiences and target account lists |
| Measurement | Platform dashboard | CRM and server-side conversions |
| Creative | Occasional changes | Ongoing tests by segment and funnel stage |
| Reporting | Activity metrics | Business metrics and recommendations |
B2B expertise
From 94,000 companies to 140 target accounts
Sector: HR software · Market: Spain
Rounded figures
Companies with more than 10 employees94,000
More than 50 employees, the minimum size of the ideal customer12,400
In the four sectors with the highest close rate3,100
Without an HR solution in place890
With an active buying signal this quarter140
Scope
What the service includes
- Audit of ad accounts and measurement
- Channel, budget and audience strategy
- Server-side and CRM conversion set-up
- Campaign structure by platform and funnel stage
- Creative production and testing
- Weekly optimisation of bids, budgets and audiences
- Monthly report on sales, opportunities and ROAS
- Monthly strategic review session
Process
Roll-out in four phases
No campaign goes live until measurement, audiences and structure have been verified.
- Weeks 1–2
Audit and assessment
Review of accounts, measurement, website and competitors. Definition of goals and the attribution model.
- Weeks 2–3
Strategy and audiences
Budget split by channel, first-party audiences and, in B2B, a validated target account list.
- Weeks 3–4
Set-up
Measurement, campaign structure and creative, verified before going live.
- From week 5
Launch and optimisation
Launch, weekly optimisation and a monthly review of results and priorities.
Pricing
Paid ads pricing
From
900 €
Reference price, excluding VAT. It is not a fixed rate: every project is quoted in its own proposal. The proposal is built around your case.
Assessment
Let's explore the potential of your campaigns
We review your set-up, measurement and targeting, and present the priority improvements.