Brand strategy
Positioning, value proposition, audience and key messages.
- Brand platform
- Messaging architecture
Content and brand
A clear brand and content that positions it
We define what your brand should convey and how, and produce the content that supports that positioning on your website, on social media, in search and in sales.
What we do
From brand strategy to every piece of content
Visual and verbal identity
Logo, colour, typography, graphic style and tone of voice.
- Brand guidelines
- Templates
Editorial strategy
Topics, formats and a calendar aligned with search and with sales.
- Content pillars
- Editorial plan
Content production
Copywriting, design and video with editorial judgement and expert editing.
- Articles and guides
- Video and graphics
Why it matters
A brand that doesn't clearly explain what it does and who it's for ends up paying more in every channel. Sharp positioning makes advertising convert better, makes content memorable and helps AI search engines know when to recommend it.
Formats
Content for every stage of the decision
Articles and guides
They answer the questions customers ask before buying, and rank in search engines.
Case studies
They prove results with data and reduce the perceived risk of the decision.
Video
Demos, interviews and short pieces for the website, social media and advertising.
Newsletters
They keep the relationship going with contacts and customers between purchases.
Sales materials
Presentations, product sheets and proposals consistent with the brand.
LinkedIn content
Company and leadership posts that build authority.
Scope
What the service includes
- Positioning workshops with leadership
- Brand platform and key messages
- Visual identity and brand guidelines
- Tone of voice and style guide
- Topic and keyword research
- Editorial calendar
- Copywriting, design and video
- Performance tracking for every piece
Process
From definition to ongoing production
- Phase 01
Research
Internal interviews, customer and competitor analysis, and a review of current communications.
- Phase 02
Positioning
Value proposition, audience, key messages and brand personality.
- Phase 03
Identity and editorial line
Visual system, tone of voice, content pillars and calendar.
- Ongoing
Production and measurement
Content creation and regular reviews of its performance.
Pricing
Content and brand pricing
Indicative starting prices. We tailor the proposal to your starting point and your goals.
Brand identity
From
€3,500
Positioning plus verbal and visual identity, ready to roll out.
- Positioning
- Tone and messaging
- Visual identity
Most popular
Content plan
From
€1,500 /month
Articles, guides and social media pieces with a clear editorial line.
- Editorial calendar
- Optimised copywriting
- Social media adaptation
Content and video
From
€3,000 /month
Written content and short-form video for web, social and campaigns.
- Everything in the plan
- Short-form video
- Ad creatives
Prices exclude VAT. The final budget depends on the scope of each project. See all plans
Frequently asked questions
Content and brand
Do we need to change our logo to work on the brand?
Not necessarily. In many cases the work focuses on positioning and messaging, and the visual identity is only adjusted to make it more consistent.
Do you use artificial intelligence to create content?
We use it to support research and first drafts; every piece is written with expert judgement, verified data and the brand's tone of voice.
How much content is published each month?
It depends on your goals and the agreed scope. We prioritise a few high-value pieces over a large volume of generic content.
How does it relate to SEO?
The editorial strategy is built on search research, so the content answers what customers ask on Google and in AI assistants.
Proposal
Let's build a brand that is understood at first glance
We review your positioning and current communications, and propose the next steps.