ChatGPT
The most widely used assistant. With search enabled, it cites websites and recommends specific brands.
- Ranking in ChatGPT
- Mentions and citations
AI SEO agency · GEO
AI SEO: get ChatGPT and Google to recommend your brand
AI SEO, also known as GEO, gets ChatGPT, Perplexity, Gemini and Google's AI Overviews to cite your website and recommend your brand when your customers ask them. We measure where you appear today and work on content, data and mentions so you appear more often.
What it is
What is AI SEO or GEO?
It is optimisation for AI search engines. It used to be enough to appear in Google's list of results; now it also matters to be the brand the assistant names when it answers. This is called GEO (Generative Engine Optimisation) and, when it focuses on direct answers, AEO.
| SEO | GEO · AI SEO | AEO | |
|---|---|---|---|
| Where | Google and Bing results | ChatGPT, Perplexity, Gemini and Google AI | Featured snippets and voice assistants |
| Goal | Rank high and earn clicks | Get cited and recommended | Be the direct answer |
| What matters most | Content, links and technical SEO | Brand mentions, citable content and entity | Short, structured answers |
| How it's measured | Rankings and traffic | Presence and position in answers | Snippets won |
Where
The assistants where we build your brand's presence
Perplexity
It always shows its sources, so this is where citable content makes the biggest difference.
- Cited sources
- Comparisons and guides
AI Overviews and AI Mode
Google's AI summaries appear above the results and link to their sources.
- AI Overviews
- Google AI Mode
Gemini and Copilot
Assistants built into Android, Chrome, Windows and your customers' work tools.
- Gemini
- Microsoft Copilot
How to appear
How do you appear in ChatGPT and Google AI?
Assistants recommend brands that are clearly explained and mentioned by others. We work on the four levers that decide it.
- 01Brand mentions
Presence in the media, comparison sites, forums and directories that assistants use as sources.
- 02Citable content
Pages that answer in the first few lines, with data, tables and FAQs.
- 03Brand entity
Structured data and consistent company information across your website and profiles.
- 04Technical foundation
A fast website that is readable without JavaScript, access for AI crawlers and an llms.txt file.
What's included
Our AI SEO service
- Presence audit across ChatGPT, Perplexity, Gemini and Google AI
- Real customer questions tracked every month
- Competitors appearing instead of you, and why
- Key pages rewritten in a citable format
- Structured data and brand entity
- Access for AI crawlers and an llms.txt file
- Plan for mentions in media and comparison sites
- Monthly presence and position report
Process
How we improve your visibility in AI search
First we measure, then we improve what depends on your website, and then what others say about you.
- Weeks 1–2
Visibility audit
We put your customers' questions to each assistant and see who appears and which sources are cited.
- Weeks 3–6
Website and entity
Technical foundation, structured data and key pages rewritten so they can be cited.
- Months 2–6
Mentions and content
Presence in the sources assistants use, and new content for questions not yet covered.
- Every month
Measurement
Presence report by assistant and question, and adjusted priorities.
Pricing
AI SEO pricing
Indicative starting prices. We tailor the proposal to your starting point and your goals.
AI audit
From
€1,200
How ChatGPT, Perplexity and Google AI see you today compared with your competitors.
- Key queries
- Mentions and citations
- Action plan
Most popular
AI SEO
From
€1,900 /month
Content, structured data and mentions to appear in AI answers.
- Citable content
- Structured data
- Presence report
Full SEO
From
€3,400 /month
Visibility on Google and in AI assistants under a single strategy.
- Everything in AI SEO
- Technical SEO and content
- Digital PR
Prices exclude VAT. The final budget depends on the scope of each project. See all plans
What is AI SEO or GEO?
AI SEO, also known as GEO (Generative Engine Optimisation), is the work of getting assistants such as ChatGPT, Perplexity, Gemini or Google's AI Overviews to mention, cite and recommend a brand when someone asks them about what it sells.
Does AI SEO replace traditional SEO?
No. Assistants with web search rely on indexes such as Google's and Bing's, so a website that ranks well is still the foundation. AI SEO adds citable content, a clear brand entity and mentions in third-party sources.
How do you get your brand to appear in ChatGPT?
ChatGPT recommends brands that are clearly described on their own website and mentioned in reliable sources: media, comparison sites, forums and directories. You need a crawlable website, content that answers clearly, structured data and a presence in those sources.
How long does it take to see results?
In assistants with web search, the first changes are usually visible within one to three months. Consistent presence, which depends on third-party mentions, takes six to twelve months to consolidate.
Is an llms.txt file useful?
It is a proposed standard for telling AI models which content matters. No major assistant has confirmed that it uses it, so we implement it because it costs little, but it is not the main lever.
Audit
Does ChatGPT recommend you?
We show you which answers you appear in today, who appears instead of you and what to do to change it.