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Case study · Professional services

A bespoke website that loads in 0.8 seconds

Bespoke redesign and development of an engineering consultancy’s corporate website, with a full content migration and an SEO plan to retain and grow organic traffic.

ClientConsultancy (confidential)
ServicesWeb development · SEO · Content
Duration5 months
MarketSpain and international
0.8 sMain content load time on mobilePreviously 4.6 s
+48%Contact requestsAfter three months
+12%Organic traffic after the migrationNo loss of rankings
600URLs migratedEach with its own redirect
Starting point

A slow website that did not reflect the firm’s technical expertise

The corporate website, built on a content management system with dozens of plugins, took more than four seconds to display its main content on mobile. The design did not reflect the consultancy’s specialism or allow projects to be presented in the detail its clients expect.

The site had also built up more than 600 URLs with traffic and backlinks, so any change to its structure carried a high risk of losing rankings.

Goals
  • Convey the consultancy’s technical expertise
  • Load in under one second on mobile
  • Migrate without losing organic traffic
  • Increase contact requests
Approach

What we did

  • 01Architecture and content

    A structure by engineering discipline and sector, and project pages with data, scope and results.

  • 02Bespoke development

    Static HTML with no unnecessary dependencies, optimised images and self-hosted fonts.

  • 03SEO migration

    An inventory of all 600 URLs, a redirect map, structured data and daily monitoring after launch.

  • 04Conversion

    Calls to action by discipline, short forms and tracking of every request in analytics.

Results

Results three months after launch

Main content load time on mobile4.6 s → 0.8 s
Before
After
Contact requests per month27 → 40
Before
After
Monthly organic visits12,300 → 13,800
Before
After
Process

Project phases

  1. Weeks 1–4

    Strategy and architecture

    Analysis of the existing website, interviews and a new content structure.

  2. Weeks 5–9

    Design

    Visual system, prototypes and design of the main templates.

  3. Weeks 10–17

    Development and migration

    Development, content upload, redirects and testing.

  4. Weeks 18–22

    Launch and monitoring

    Go-live, monitoring of crawling and rankings, and conversion improvements.

The website is finally on a par with the projects we deliver. It loads instantly, and clients come to us with a much clearer idea of our services.

MPManaging PartnerEngineering consultancy
Services applied

Disciplines in this project

Web development SEO Analytics and CRO
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