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Typical project · Professional services

A bespoke website fast on mobile with rankings intact

Bespoke redesign and development of an engineering consultancy’s corporate website, with a full content migration and an SEO plan to retain organic traffic.

ServicesWeb development · SEO · Content
Typical duration4-6 months
MarketSpain and Europe
Goals
  • Convey the consultancy’s technical expertise
  • Load fast on mobile
  • Migrate without losing organic traffic
  • Increase contact requests
Starting point

A slow website that did not reflect the firm’s technical expertise

Consultancy websites are often built on a content management system weighed down by plugins, and slow to show their main content on mobile. The design does not reflect the firm’s specialism or let it present projects in the detail its clients expect.

Over the years the site also builds up a large number of URLs with traffic and backlinks, so any change to its structure carries a real risk of losing rankings.

Approach

How we do it

  • 01Architecture and content

    A structure by engineering discipline and sector, and project pages with data, scope and results.

  • 02Bespoke development

    Static HTML with no unnecessary dependencies, optimised images and self-hosted fonts.

  • 03SEO migration

    A full URL inventory, a redirect map, structured data and daily monitoring after launch.

  • 04Conversion

    Calls to action by discipline, short forms and tracking of every request in analytics.

What changes

What changes in a project like this

  • The website reflects the firm’s technical specialism.
  • Pages load fast on mobile, with no plugins slowing them down.
  • Every old URL has its redirect and rankings are preserved.
  • Each contact request can be traced individually in analytics.
Process

Project phases

  1. Weeks 1–4

    Strategy and architecture

    Analysis of the existing website, interviews and a new content structure.

  2. Weeks 5–9

    Design

    Visual system, prototypes and design of the main templates.

  3. Weeks 10–17

    Development and migration

    Development, content upload, redirects and testing.

  4. Weeks 18–22

    Launch and monitoring

    Go-live, monitoring of crawling and rankings, and conversion improvements.

Services applied

Disciplines in this project

Web development SEO Analytics and CRO
Assessment

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