Skip to content
  1. Home
  2. Case studies
  3. Online business school
Typical project · Education

Lower cost per enrolment on every programme

Landing pages by programme, an ongoing A/B testing plan and Meta Ads campaigns optimised with enrolment data for a business school that teaches entirely online.

ServicesMeta Ads · CRO · Web development
Typical duration6-8 months
MarketSpain
Goals
  • Reduce the cost per enrolment
  • Improve landing page conversion
  • Raise lead quality
  • Learn systematically through testing
Starting point

One landing page for every programme

Many schools send every programme to the same generic landing page. Someone interested in a finance master’s and someone looking at marketing see the same message, the same social proof and the same form.

Meta campaigns usually optimise towards form submissions. Admissions gets plenty of contacts, but a share of them do not meet the entry requirements or are after free courses.

Approach

How we do it

  • 01Landing pages by programme

    One page per master’s with career outcomes, curriculum, faculty, testimonials and FAQs.

  • 02A/B tests

    Experiments on headlines, structure, forms and social proof, reaching statistical significance before any decision.

  • 03Enrolment signal

    Qualified lead and enrolment events sent to Meta through the Conversions API.

  • 04Creative by profile

    Video ads featuring students and lecturers, tailored to each programme and stage of the decision.

What changes

What changes in a project like this

  • Each programme speaks to its own prospective student, with its own message and proof.
  • Meta learns from enrolments, not from form fills.
  • Admissions receives fewer contacts who do not meet the requirements.
  • Design decisions are made with tests, not hunches.
Process

Project phases

  1. Month 1

    Funnel analysis

    Admissions data, analytics and performance by programme.

  2. Months 2–3

    Landing pages

    Design and development of pages for the priority programmes.

  3. Months 3–4

    Measurement

    Conversions API and qualification and enrolment events.

  4. Months 4–7

    Testing and optimisation

    Continuous A/B testing and campaigns optimised for enrolment.

Services applied

Disciplines in this project

Paid Ads Analytics and CRO Web development
Assessment

Could your company be the next case study?

We analyse where you stand today and show you the opportunities with the greatest impact on your business.

Request a quote See all case studies