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- Dental clinic with several locations
More patients at every location of the clinic
Business profile optimisation, pages by location and treatment, and local search campaigns for a group of dental clinics with several practices.
- Appear on the map around each location
- Increase online bookings
- Reduce the cost per appointment from advertising
- Measure appointments by location and treatment
Several locations, one single page
Multi-site clinics often present every practice on a single contact page. Business profiles have generic categories, out-of-date opening hours and few recent reviews, so the clinic barely shows up on the map when someone looks for a treatment near each location.
Google Ads tends to run one campaign for the whole area, with no distinction by the location closest to the user or the treatment they want.
How we do it
- 01Business profiles
Categories, services, photos, opening hours and posts for each location, plus a process for requesting reviews after every visit.
- 02Location pages
One page per clinic with the team, treatments, directions and local business structured data.
- 03Local campaigns
Campaigns by location and treatment with a catchment radius, location assets and opening hours.
- 04Appointment tracking
Tracking of forms, calls and online bookings by location and source.
Project phases
- Month 1
Local audit
Business profiles, directories, reviews, competitors and measurement.
- Months 2–3
Website and profiles
Pages by location and treatment, and optimisation of every profile.
- Months 3–4
Campaigns
Google Ads restructured by location and treatment.
- Months 4–8
Reviews and content
Review process, posts and adjustments based on demand in each area.
Disciplines in this project
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